Le Laboureur / Hyper Island
Client: Hyper Island / workshop brief from North Kingdom
Project: Le Laboureur - Made for Hard Work
Role: Project Manager / Idea and Concept
Description: An interactive concept for french work wear brand Le Laboureur; re-defining what Hard Work is, by letting workers of all professions claim recognition and get appreciated for their efforts.
Credits: Collaboration with Anna María Larsson, Lasse Korsgaard, Nathan Ross and Ämeli Hansson.
Le Laboureur, the traditional french workwear brand, is sharing their passion for quality by reinventing hard work. People have a need to express their feelings about their job, seeking recognition for their effort. As most people actually love doing their job, Le Laboureur will offer workers a platform allowing them to claim recognition for their hard work, and inspire others to do the same.
The campaign components in detail view:
Project: Le Laboureur - Made for Hard Work
Role: Project Manager / Idea and Concept
Description: An interactive concept for french work wear brand Le Laboureur; re-defining what Hard Work is, by letting workers of all professions claim recognition and get appreciated for their efforts.
Credits: Collaboration with Anna María Larsson, Lasse Korsgaard, Nathan Ross and Ämeli Hansson.
Le Laboureur, the traditional french workwear brand, is sharing their passion for quality by reinventing hard work. People have a need to express their feelings about their job, seeking recognition for their effort. As most people actually love doing their job, Le Laboureur will offer workers a platform allowing them to claim recognition for their hard work, and inspire others to do the same.
The campaign components in detail view: