IKEA Analogue / Hyper Island
Client: Hyper Island / workshop brief from IKEA
Project: IKEA Analogue
Role: Project Manager / Art Director / Idea and Concept
Description: We were challenged to develop an Interactive User Experience creating a desire to travel to the IKEA store. The core idea should be aimed at a global market and the concept should consider appropriate media platforms from launch in 2015. Our solution, IKEA Analogue, turns IKEA into a media platform of global significance - without moving as much as a pillow.
Credits: Collaboration with Anke Buchta, Anna Lundqvist, Kilpatrick Anderson and Mari Bergström.
Project: IKEA Analogue
Role: Project Manager / Art Director / Idea and Concept
Description: We were challenged to develop an Interactive User Experience creating a desire to travel to the IKEA store. The core idea should be aimed at a global market and the concept should consider appropriate media platforms from launch in 2015. Our solution, IKEA Analogue, turns IKEA into a media platform of global significance - without moving as much as a pillow.
Credits: Collaboration with Anke Buchta, Anna Lundqvist, Kilpatrick Anderson and Mari Bergström.